The ULG – Universidade Lusófona Guinea, part of the Lusófona Group, aims to provide excellent higher education that is adapted to social changes, shaping ethical, entrepreneurial, and lifelong learning-oriented professionals. Prioritizing quality of life, social protagonism, and respect for all, the University focuses on an updated pedagogical project with competent teachers and advanced technological infrastructure. Founded on November 14, 2008, the ULG obtained accreditation to meet the demands of a dynamic world of work. Inspired by contemporary society, the University acknowledges the speed of change and continuous knowledge creation, resulting in technological advancements, appealing products, and consumer needs. This drives the globalization of consumption and the formation of a global society of technology producers, assimilators, and consumers.